ABOUT
production
The new millennium starts with a radical change in the market competition - new players invade the market with lower prices, but with products manufactured through processes that aren't always based on eco-sustainability or on the respect of workers.
Nowadays Plastitex redefines its strategy. It supplements a constant defence of its quotes in the traditional market with a more complex vision and strategy by:
Focussing on innovation of materials and products.
Providing a more incisive communication of its brand and trade marks.
entering new partnerships with the most important and innovative brand in the furniture design segment.
making considerable investments in research and development to continue offering innovative products.
designing objects manufactured with Plastitex fabrics.