ABOUT
our story
Plastitex started up from Ugo Gregorio Traverso's intuition. The innovative idea of a new synthetic fabric that's superior in terms of functional features, colour range and natural fabrics applications.
The Sixties: the economic Boom starts in Italy and the life on the Romagnese coast represents a country that feels like living and having fun.
That's when the sun bed was created and Plastitex became a leader in the segment.
Between the Sixties and the Seventies plastic is the material of the future, many designers express their creativity with plastic, thus breaking with the past.
Through three generations and 40 years of activity, Plastitex has manufactured and put on the market many objects that became evergreen products in the consumers' image inventory.